Sourcing show hits right chord

Guwahati, March 13 : A wood carver from Andhra Pradesh and a jeweller from Tripura found a good hunting ground for buyers at the sourcing show in the 16th International Guwahati Trade Fair.
A sourcing show gives registered exporters an opportunity to showcase their products and the patrons an opportunity to buy genuine products at the right price.
Organised by the Industries and Trade Fair Association of Assam (ITFAA), in collaboration with development commissioner (handicrafts) Union ministry of textiles, the show concluded today.
An official of the Industries and Trade Fair Association of Assam said the sourcing show has become a brand in itself with people waiting to buy exclusive handicraft items during the event.
Like B. Rajachary of Sivakumar Wood Carvings from Andhra Pradesh, whose stall at the show displayed beautiful wood carved figurines, panels and furniture, attracting huge crowd since the day the fair opened and gave him access to a new clientele.
For Suresh Das of Biswarup Handicrafts and Jewellers from Tripura, the show was made successful by its stylish stalls.
“The systematic way the stalls were designed inside a central dome has given a character to the show. Moreover, the stalls look very bright with aluminium panels, attracting more visitors to our stalls,” he said.
The show, organised to promote handicrafts export, provided an opportunity for handicraft exporters, international buyers, showroom-keepers, interior designers, decorators and buying agents to take a closer look at wares from across India under one roof.
It aimed at helping them get quality handicrafts items at the right price.
“Such an organised sourcing show was essential to boost the marketing of our products. The office of the development commissioner has taken a very wise step by tying up with the International Guwahati Trade Fair and providing us an international platform. We are have received a very encouraging response,” said Manendra Deka, a national award winning artisan of bamboo products, who recently came back from Thailand.
Apila Rabha, another national award winning handicraft artisan, confessed that the International Guwahati Trade Fair and Made In North East India exhibition in Thailand could change the handicraft scenario in Northeast. “Now we are regularly interacting with foreign buyers boosting the morale and confidence of the local artisans.”
Countries like Thailand, Myanmar, Bangladesh, Nepal, Turkey, Egypt, Pakistan and Vietnam participated in the fair.
S. Dkhar, regional director (Northeast) in the office of development commissioner handicrafts, said the sourcing show organised at trade fair provided international exposure to the local artisans.
“International Guwahati Trade Fair along with recently held Made In North East India exhibition in Thailand organised in collaboration with our department has given a positive boost to local artisans. We hope to support more such exhibitions organised by the ITFAA for the enlistment of handicraft artisans,” the senior official added.

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